Communication about On the way to PlanetProof
Welcome to the group of certificate holders of On the way to PlanetProof and congratulations on the certificate! You can be very proud on this achievement. By certifying, we make production and consumption more sustainable. Which is why promotion of On the way to PlanetProof is important. Spreading that message works best if we follow the same guidelines. On this page you can find everything you need to know for communication about the label. Guidelines, examples and downloads can be found on this page for the use of the logo and more.
We are happy to help you!
Do you have any doubts? Or are you looking for a specific image? Please feel free to contact us.
Contact
The logo
The logo is available in 2 versions. There is a petrol blue and a black version. In particular cases, a white printed version of the logo is allowed. See the instruction sheet for detailed instructions.
Logo tool On the way to PlanetProof
Registration number
Certified companies are required to include their unique registration number in or near the On the way to PlanetProof logo. This number consists of the initials of the name of the Certification body with a serial number (for example ABC 1234567)
The use of a GLN number is also permitted under certain conditions. See our instruction sheet for this.
Request the logo with your registration number via the logo tool.
Press release
To disseminate news about your performance on sustainability and On the way to PlanetProof, you can publish a press release. To make it easier, you can use the slogans from the download.
Website
Do you already have a menu item on your website about sustainability and your On the way to PlanetProof certification?
If not, we strongly recommend creating a dedicated page. There are over 100 quality labels, which can make it difficult for consumers to tell them apart. Moreover, many consumers don’t always understand what a label on a product means or how your product is produced more sustainably. A clear explanation on your website helps to make this clear.
Social media
On the way to PlanetProof can be found on Twitter and Facebook. SMK also shares information about the quality label via LinkedIn. Will you join us? Use the hashtags #OnthewaytoPlanetProof and #planetproof to connect with a broader audience. Download our tips for social media posts here.
Toolbox
Sometimes a picture says more than 1,000 words. To make your story come across even more powerful, we offer several copyright-free photos in our image bank.
Do you have a nice picture of your product, for example in the greenhouse or outside in the field? Send it to us. If possible, please include a short explanatory text. We will add your image on this site.
(Press) contact
Do you see opportunities for collaboration? Please contact Communication Manager Ellen Brussee
Do you have other questions, do you want to exchange ideas or is something unclear? Feel free to contact one of us.
Thank you!
The above files are made available by On the way to PlanetProof. You are free to copy, share and distribute these files on any channel, in the desired file format. However, only under the following conditions:
- Always mention On the way to PlanetProof;
- You may not use the files for commercial purposes (such as packaging);
- You may not edit the files.
Protection against unauthorized use
SMK and the certification bodies check whether the name and logo of On the way to PlanetProof are correctly applied, both on products and in communication about the products. We do this to guarantee the reliability of the quality label.
If you think the name and/or logo On the way to PlanetProof is not being used correctly, you can report this here. We will handle your complaint and keep you informed of our findings. This handling falls under the Complaints, Objections and Appeals Regulations, part of the SMK Handbook.
The quality label On the way to PlanetProof is registered with the Benelux Trademark Office: 31-10-2016/registration number 0998240.