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About On the way to PlanetProof


Certification scheme Plant Products


Communication about On the way to PlanetProof 

Welcome to the group of certificate holders of On the way to PlanetProof and congratulations on the certificate! You can be very proud on this achievement. By certifying, we make production and consumption more sustainable. Which is why promotion of On the way to PlanetProof is important. Spreading that message works best if we follow the same guidelines. On this page you can find everything you need to know for communication about the label. Guidelines, examples and downloads can be found on this page for the use of the logo and more.

We are happy to help you!

Do you have any doubts? Or are you looking for a specific image? Please feel free to contact us.



The logo

The logo is available in 2 versions. There is a petrol blue and a black version. In particular cases, a white printed version of the logo is allowed. See the instruction sheet for detailed instructions.

Logo tool On the way to PlanetProof

Registration number

Certified companies are required to include their unique registration number in or near the On the way to PlanetProof logo. This number consists of the initials of the name of the Certification body with a serial number (for example ABC 1234567)

The use of a GLN number is also permitted under certain conditions. See our instruction sheet for this.

Request the logo with your registration number via the logo tool.

Press release

To disseminate news about your performance on sustainability and On the way to PlanetProof, you can publish a press release. To make it easier, you can use the slogans from the download.


Do you already have information about sustainability and On the way to PlanetProof on your website? If not, we definitely recommend dedicating a page to it. Because in the Netherlands alone there are more than 100 quality labels in the supermarket, but only 10 quality labels on food are top quality labels, including On the way to PlanetProof. This makes it easy for the consumer to recognize the independent and trustworthy ones. It also appears that it is not always clear to consumers what the quality label on a product means and how your product has been produced more sustainably. This is a great story to tell on a web page!


Social media

On the way to PlanetProof can be found on Twitter and Facebook. SMK also shares information about the quality label via LinkedIn. Will you join us? Use the hashtags #OnthewaytoPlanetProof and #planetproof to connect with a broader audience. Download our tips for social media posts here.


Sometimes a picture says more than 1,000 words. To make your story come across even more powerful, we offer several copyright-free photos in our image bank.

Do you have a nice picture of your product, for example in the greenhouse or outside in the field? Send it to us. If possible, please include a short explanatory text. We will add your image on this site.

(Press) contact

Do you see opportunities for collaboration? Please contact Communication Manager Ellen Brussee

Do you have other questions, do you want to exchange ideas or is something unclear? Feel free to contact one of us. 


Thank you!

The above files are made available by On the way to PlanetProof. You are free to copy, share and distribute these files on any channel, in the desired file format. However, only under the following conditions: 

  • Always mention On the way to PlanetProof; 
  • You may not use the files for commercial purposes (such as packaging); 
  • You may not edit the files. 

Protection against unauthorized use

SMK and the certification bodies check whether the name and logo of On the way to PlanetProof are correctly applied, both on products and in communication about the products. We do this to guarantee the reliability of the quality label. 

If you think the name and/or logo On the way to PlanetProof is not being used correctly, you can report this here. We will handle your complaint and keep you informed of our findings. This handling falls under the Complaints, Objections and Appeals Regulations, part of the SMK Handbook. 

The quality label On the way to PlanetProof is registered with the Benelux Trademark Office: 31-10-2016/registration number 0998240.